Cold Email Sequence – Van Line Agents – Rescue “No Contact” Leads in 60 Seconds

📩 Email 1 – “Your team can’t beat the clock. First Ring can.”

Subject: You’re probably losing 25–35% of your MoveScoutPro leads

Body:
As a former Allied agent, I saw it firsthand: leads go cold before your team ever responds.
Not bad leads—just early movers who go with whoever reaches them first.

Your staff can’t respond in under a minute.
We do—using your brand, tone, and location.

👉 Watch how it works (60s)
Reply ‘Tip’ if you want the intake checklist we use.

🧠 Video Reference – #1: “The Lead Leak”

Explain the 25–35% drop-off
Talk about how first-time shippers act
Show how First Ring quietly steps in first

📩 Email 2 – “Good staff. Bad system.”

Subject: Humans are good. But they’re not consistent.

Body:
Coordinators mean well—but no person delivers the exact same intake conversation at every hour of every day.

First Ring does.
We use a structured approach, with your brand, to gather the right info at the right time—every time.

👉 See what consistency looks like
Want to preview our intake? Reply ‘Spec’

🧠 Video Reference – #2: “Why Structure Beats Skill”

Acknowledge that humans are good but stretched
Show how First Ring standardizes the first contact
Explain how this builds trust faster

📩 Email 3 – “Warm leads. Informed team.”

Subject: Stop chasing leads with no context

Body:
Most systems leave your team starting from scratch.
We don’t.

We forward a complete 10-point summary—right after we engage.
So your sales team follows up informed, and your coordinators stop repeating themselves.

👉 Here’s what your team sees
Want to test it on your process? Reply ‘Pilot’

🧠 Video Reference – #3: “How It Helps Your Team”

Show an example of the 10-point profile
Talk about how it warms up the sales process
Explain how it reduces team workload and stress

📩 Email 4 – “One flat rate. Measurable results.”

Subject: Recover 5+ leads per 100 without extra staff

Body:First Ring runs in the background—no learning curve, no extra dashboard.

It saves time (33 hours per 100 leads)
It increases booked jobs
It delivers ready-to-act summaries to your team

👉 Explore the setup + process
Reply ‘Start’ to begin planning.

🧠 Video Reference – #4: “Efficiency Without Disruption”

Show a visual flow of the intake → summary → team handoff
Emphasize “no training, no changes, no new tools”
Reference your Allied background briefly again

📩 Email 5 – “Summer is moving season. So should you.”

Subject: Still handling MoveScoutPro leads by hand?

Body:
Busy season is here. And with it—more lost leads.

First Ring steps in automatically.
Your brand is the first they hear. Your team gets context instantly. You stay in control.

👉 Watch a live example
Reply ‘Walkthrough’ if you want to see it on your own lead.

🧠 Video Reference – #5: “Why Timing Wins in Peak Season”

Set the tone: “When demand surges, delay costs more”
Reinforce how First Ring protects revenue quietly
Invite them to test one of their own leads

🎬 General Guidelines for All 5 Videos

Element	Guidance
Length	60–90 seconds max (sweet spot: ~75s)
Format	Face to camera (Loom or phone tripod is fine)
Setting	Neutral but real — office, truck lot, or home desk is better than polished studio
Tone	Calm, credible, direct — like you’re talking to another owner
Closing line	End every video with:

“This is exactly what I built First Ring to fix. You can try it on one of your own leads — just reply and I’ll show you.”

🎥 Video 1: “The Lead Leak”

Anchored to Email 1: Problem + Hook

Script Structure:

Introduce yourself: “Hey, I’m Nick — former Allied agent. I’ve been in this exact situation.”
Describe the leak: “We’d get MoveScoutPro leads, and about a third of them would go cold before we ever got to them.”
Normalize the problem: “They weren’t bad leads — they were just early. First-time shippers don’t know the difference between you and the broker down the street.”
Set the contrast: “Whoever contacts them first wins. Period.”
Wrap: “So we built First Ring to make sure your name is the first one they hear.”

🎥 Video 2: “Why Structure Beats Skill”

Anchored to Email 2: Inconsistent Intake

Script Structure:

Acknowledge reality: “Look — your coordinator’s probably great. Mine was. But no one asks 10 perfect questions every single time.”
Explain the fix: “First Ring runs the same intake script every time. No missed steps. No burnout. No off days.”
Outcome: “So when your estimator picks it up, they’re working with a clean, predictable handoff — not trying to piece it together.”

🎥 Video 3: “Helping Your Team, Not Replacing It”

Anchored to Email 3: Warm Leads

Script Structure:

Set the stage: “A lot of solutions say ‘AI is replacing reps.’ That’s not what we do.”
Explain the shift: “Your reps are still closing the job. First Ring just handles that first two-minute check-in — so they don’t have to.”
What they get: “We send your team a 10-point profile. They don’t chase leads. They follow up with context.”

🎥 Video 4: “Efficiency Without the Overhaul”

Anchored to Email 4: Price/Setup Soft Pitch

Script Structure:

Start simple: “You don’t need another CRM. You don’t need to train your team.”
Show the win: “First Ring runs on the back end. Your MoveScoutPro leads hit, we respond, we capture the info, and you keep doing what you’re already doing — just better.”
Close the frame: “We save 33 hours per 100 leads — and recover 4 to 5 jobs most agents never even see.”

🎥 Video 5: “Why Timing Wins in Peak Season”

Anchored to Email 5: CTA Before Peak

Script Structure:

Ask a question: “Is your team manually dialing leads during peak season?”
Explain the threat: “That delay? That’s where you lose jobs you never even knew about.”
Frame First Ring as protection: “We respond in 60 seconds — using your brand — while your team focuses on the serious conversations.”

🧭 Strategic Positioning: First Ring as a Specialized Solution

🎯 Addressing Industry Challenges

In the face of a cooling real estate market, rising tariffs, and economic uncertainties, Van Line agents are under pressure to maximize every opportunity. While larger organizations like Sirva aim to support their agents broadly, they can’t always provide niche solutions tailored to specific challenges. This is where First Ring steps in — offering a specialized approach to ensure leads are engaged promptly and effectively.

🛡️ Emphasizing Revenue Protection

Rather than presenting First Ring as an additional expense, frame it as a safeguard for existing investments. By ensuring immediate engagement with leads, it prevents potential revenue loss due to delayed responses. This proactive approach ensures agents retain and convert leads more efficiently, especially crucial in a competitive market.

💥 New Website / Email Block: “In This Market, You Don’t Leave Money on the Table”

In the headwinds of a slower real estate market, rising tariffs, and a softer economy…
Van Line agents aren’t just competing with other agents.
You’re competing with leaner, more aggressive movers who are using every new AI tool they can get their hands on.

But the real threat isn’t from better pricing or marketing.

It’s from faster response.

When a MoveScoutPro lead goes untouched—even for 30 minutes—that’s a job that never makes it to your sales board.
And in this market, you can’t afford silent losses.

🛡 First Ring is Revenue Protection

It doesn’t ask your team to work harder.
It doesn’t ask you to buy more leads.
It just makes sure the leads you already earned don’t slip away in silence.

Because now isn’t the time to hope.
Now’s the time to lock in every customer that still comes through your door.

Want to see what it sounds like when your name is the first thing a customer hears?
→ [Try a live sample on your own lead]

🎬 General Guidelines for All 5 Videos

Element	Guidance
Length	60–90 seconds max (sweet spot: ~75s)
Format	Face to camera (Loom or phone tripod is fine)
Setting	Neutral but real — office, truck lot, or home desk is better than polished studio
Tone	Calm, credible, direct — like you’re talking to another owner
Closing line	End every video with:

“This is exactly what I built First Ring to fix. You can try it on one of your own leads — just reply and I’ll show you.”

🎥 Video 1: “The Lead Leak”

Anchored to Email 1: Problem + Hook

Script Structure:

Introduce yourself: “Hey, I’m Nick — former Allied agent. I’ve been in this exact situation.”
Describe the leak: “We’d get MoveScoutPro leads, and about a third of them would go cold before we ever got to them.”
Normalize the problem: “They weren’t bad leads — they were just early. First-time shippers don’t know the difference between you and the broker down the street.”
Set the contrast: “Whoever contacts them first wins. Period.”
Wrap: “So we built First Ring to make sure your name is the first one they hear.”

🎥 Video 2: “Why Structure Beats Skill”

Anchored to Email 2: Inconsistent Intake

Script Structure:

Acknowledge reality: “Look — your coordinator’s probably great. Mine was. But no one asks 10 perfect questions every single time.”
Explain the fix: “First Ring runs the same intake script every time. No missed steps. No burnout. No off days.”
Outcome: “So when your estimator picks it up, they’re working with a clean, predictable handoff — not trying to piece it together.”

🎥 Video 3: “Helping Your Team, Not Replacing It”

Anchored to Email 3: Warm Leads

Script Structure:

Set the stage: “A lot of solutions say ‘AI is replacing reps.’ That’s not what we do.”
Explain the shift: “Your reps are still closing the job. First Ring just handles that first two-minute check-in — so they don’t have to.”
What they get: “We send your team a 10-point profile. They don’t chase leads. They follow up with context.”

🎥 Video 4: “Efficiency Without the Overhaul”

Anchored to Email 4: Price/Setup Soft Pitch

Script Structure:

Start simple: “You don’t need another CRM. You don’t need to train your team.”
Show the win: “First Ring runs on the back end. Your MoveScoutPro leads hit, we respond, we capture the info, and you keep doing what you’re already doing — just better.”
Close the frame: “We save 33 hours per 100 leads — and recover 4 to 5 jobs most agents never even see.”

🎥 Video 5: “Why Timing Wins in Peak Season”

Anchored to Email 5: CTA Before Peak

Script Structure:

Ask a question: “Is your team manually dialing leads during peak season?”
Explain the threat: “That delay? That’s where you lose jobs you never even knew about.”
Frame First Ring as protection: “We respond in 60 seconds — using your brand — while your team focuses on the serious conversations.”